Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63B8FC
RGB
99, 184, 252
HSL
207, 96%, 69%
HSB
207, 61%, 99%
CMYK
61, 27, 0, 1
LAB
72, -11, -42
LCH
72, 44, 255
OKLCH
0.76, 0.13, 245
XYZ
40, 44, 98
LUV
72, -35, -66
HWB
207, 39%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.