Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63BADA
RGB
99, 186, 218
HSL
196, 62%, 62%
HSB
196, 55%, 85%
CMYK
55, 15, 0, 15
LAB
71, -21, -25
LCH
71, 32, 230
OKLCH
0.75, 0.10, 224
XYZ
35, 43, 73
LUV
71, -37, -35
HWB
196, 39%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.