Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63BBEF
RGB
99, 187, 239
HSL
202, 81%, 66%
HSB
202, 59%, 94%
CMYK
59, 22, 0, 6
LAB
72, -16, -35
LCH
72, 38, 245
OKLCH
0.76, 0.11, 237
XYZ
38, 44, 88
LUV
72, -37, -52
HWB
202, 39%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.