Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63BFDB
RGB
99, 191, 219
HSL
194, 62%, 62%
HSB
194, 55%, 86%
CMYK
55, 13, 0, 14
LAB
73, -23, -23
LCH
73, 32, 225
OKLCH
0.76, 0.10, 220
XYZ
37, 45, 74
LUV
73, -39, -32
HWB
194, 39%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.