Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63C8D8
RGB
99, 200, 216
HSL
188, 60%, 62%
HSB
188, 54%, 85%
CMYK
54, 7, 0, 15
LAB
75, -27, -18
LCH
75, 33, 213
OKLCH
0.78, 0.10, 209
XYZ
38, 49, 72
LUV
75, -42, -23
HWB
188, 39%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.