Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
63DAED
RGB
99, 218, 237
HSL
188, 79%, 66%
HSB
188, 58%, 93%
CMYK
58, 8, 0, 7
LAB
81, -31, -20
LCH
81, 37, 213
OKLCH
0.83, 0.11, 209
XYZ
45, 59, 89
LUV
81, -48, -26
HWB
188, 39%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.