Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
640609
RGB
100, 6, 9
HSL
358, 89%, 21%
HSB
358, 94%, 39%
CMYK
0, 94, 91, 61
LAB
20, 39, 27
LCH
20, 48, 35
OKLCH
0.32, 0.12, 27
XYZ
5, 3, 1
LUV
20, 61, 12
HWB
358, 2%, 61%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.