Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
640D09
RGB
100, 13, 9
HSL
3, 83%, 21%
HSB
3, 91%, 39%
CMYK
0, 87, 91, 61
LAB
21, 38, 28
LCH
21, 47, 36
OKLCH
0.33, 0.12, 29
XYZ
5, 3, 1
LUV
21, 58, 13
HWB
3, 4%, 61%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.