Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
648B98
RGB
100, 139, 152
HSL
195, 21%, 49%
HSB
195, 34%, 60%
CMYK
34, 9, 0, 40
LAB
55, -12, -12
LCH
55, 16, 225
OKLCH
0.61, 0.05, 221
XYZ
20, 23, 33
LUV
55, -19, -15
HWB
195, 39%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.