Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
648DC0
RGB
100, 141, 192
HSL
213, 42%, 57%
HSB
213, 48%, 75%
CMYK
48, 27, 0, 25
LAB
57, -4, -31
LCH
57, 32, 263
OKLCH
0.63, 0.09, 254
XYZ
24, 26, 54
LUV
57, -20, -47
HWB
213, 39%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.