Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6495A4
RGB
100, 149, 164
HSL
194, 26%, 52%
HSB
194, 39%, 64%
CMYK
39, 9, 0, 36
LAB
59, -14, -13
LCH
59, 19, 224
OKLCH
0.64, 0.06, 219
XYZ
23, 27, 39
LUV
59, -23, -18
HWB
194, 39%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.