Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
649ADA
RGB
100, 154, 218
HSL
213, 61%, 62%
HSB
213, 54%, 85%
CMYK
54, 29, 0, 15
LAB
62, -4, -39
LCH
62, 39, 263
OKLCH
0.68, 0.11, 253
XYZ
29, 31, 71
LUV
62, -25, -60
HWB
213, 39%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.