Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
649BC8
RGB
100, 155, 200
HSL
207, 48%, 59%
HSB
207, 50%, 78%
CMYK
50, 23, 0, 22
LAB
62, -9, -29
LCH
62, 31, 252
OKLCH
0.67, 0.09, 244
XYZ
27, 30, 59
LUV
62, -25, -44
HWB
207, 39%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.