Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
649FD5
RGB
100, 159, 213
HSL
209, 57%, 61%
HSB
209, 53%, 84%
CMYK
53, 25, 0, 16
LAB
63, -8, -34
LCH
63, 35, 256
OKLCH
0.68, 0.10, 247
XYZ
30, 32, 68
LUV
63, -27, -52
HWB
209, 39%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.