Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
649FF1
RGB
100, 159, 241
HSL
215, 83%, 67%
HSB
215, 59%, 95%
CMYK
59, 34, 0, 5
LAB
64, -1, -48
LCH
64, 48, 268
OKLCH
0.70, 0.14, 257
XYZ
34, 34, 88
LUV
64, -26, -75
HWB
215, 39%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.