Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64B0DF
RGB
100, 176, 223
HSL
203, 66%, 63%
HSB
203, 55%, 87%
CMYK
55, 21, 0, 13
LAB
68, -14, -31
LCH
68, 35, 245
OKLCH
0.73, 0.10, 238
XYZ
34, 39, 76
LUV
68, -33, -47
HWB
203, 39%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.