Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64B4E5
RGB
100, 180, 229
HSL
203, 71%, 65%
HSB
203, 56%, 90%
CMYK
56, 21, 0, 10
LAB
70, -15, -33
LCH
70, 36, 245
OKLCH
0.74, 0.11, 237
XYZ
36, 41, 80
LUV
70, -34, -49
HWB
203, 39%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.