Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64B5DA
RGB
100, 181, 218
HSL
199, 61%, 62%
HSB
199, 54%, 85%
CMYK
54, 17, 0, 15
LAB
70, -18, -27
LCH
70, 32, 236
OKLCH
0.74, 0.10, 230
XYZ
34, 41, 72
LUV
70, -35, -39
HWB
199, 39%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.