Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64BCD5
RGB
100, 188, 213
HSL
193, 57%, 61%
HSB
193, 53%, 84%
CMYK
53, 12, 0, 16
LAB
72, -22, -21
LCH
72, 31, 223
OKLCH
0.75, 0.09, 219
XYZ
35, 43, 69
LUV
72, -38, -29
HWB
193, 39%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.