Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64BDD2
RGB
100, 189, 210
HSL
191, 55%, 61%
HSB
191, 52%, 82%
CMYK
52, 10, 0, 18
LAB
72, -24, -19
LCH
72, 30, 219
OKLCH
0.75, 0.09, 215
XYZ
35, 44, 68
LUV
72, -38, -26
HWB
191, 39%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.