Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64C0DA
RGB
100, 192, 218
HSL
193, 61%, 62%
HSB
193, 54%, 85%
CMYK
54, 12, 0, 15
LAB
73, -23, -22
LCH
73, 32, 224
OKLCH
0.76, 0.09, 219
XYZ
37, 45, 73
LUV
73, -39, -30
HWB
193, 39%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.