Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
652000
RGB
101, 32, 0
HSL
19, 100%, 20%
HSB
19, 100%, 40%
CMYK
0, 68, 100, 60
LAB
23, 31, 34
LCH
23, 46, 48
OKLCH
0.35, 0.11, 41
XYZ
6, 4, 0
LUV
23, 51, 20
HWB
19, 0%, 60%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.