Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
654ABC
RGB
101, 74, 188
HSL
254, 46%, 51%
HSB
254, 61%, 74%
CMYK
46, 61, 0, 26
LAB
39, 33, -57
LCH
39, 66, 300
OKLCH
0.50, 0.17, 290
XYZ
17, 11, 49
LUV
39, 3, -83
HWB
254, 29%, 26%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.