Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658191
RGB
101, 129, 145
HSL
202, 18%, 48%
HSB
202, 30%, 57%
CMYK
30, 11, 0, 43
LAB
52, -7, -12
LCH
52, 14, 239
OKLCH
0.59, 0.04, 233
XYZ
18, 21, 30
LUV
52, -14, -16
HWB
202, 40%, 43%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.