Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65839B
RGB
101, 131, 155
HSL
207, 21%, 50%
HSB
207, 35%, 61%
CMYK
35, 15, 0, 39
LAB
53, -6, -17
LCH
53, 18, 249
OKLCH
0.60, 0.05, 243
XYZ
19, 21, 34
LUV
53, -15, -23
HWB
207, 40%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.