Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658796
RGB
101, 135, 150
HSL
198, 20%, 49%
HSB
198, 33%, 59%
CMYK
33, 10, 0, 41
LAB
54, -10, -12
LCH
54, 15, 232
OKLCH
0.60, 0.04, 227
XYZ
20, 22, 32
LUV
54, -17, -16
HWB
198, 40%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.