Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658D9E
RGB
101, 141, 158
HSL
198, 23%, 51%
HSB
198, 36%, 62%
CMYK
36, 11, 0, 38
LAB
56, -11, -14
LCH
56, 18, 231
OKLCH
0.62, 0.05, 226
XYZ
21, 24, 36
LUV
56, -20, -18
HWB
198, 40%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.