Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6593A2
RGB
101, 147, 162
HSL
195, 25%, 52%
HSB
195, 38%, 64%
CMYK
38, 9, 0, 36
LAB
58, -13, -13
LCH
58, 19, 225
OKLCH
0.64, 0.05, 220
XYZ
22, 26, 38
LUV
58, -22, -17
HWB
195, 40%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.