Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6594B0
RGB
101, 148, 176
HSL
202, 32%, 54%
HSB
202, 43%, 69%
CMYK
43, 16, 0, 31
LAB
59, -11, -20
LCH
59, 23, 242
OKLCH
0.64, 0.07, 235
XYZ
24, 27, 45
LUV
59, -22, -28
HWB
202, 40%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.