Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6597DD
RGB
101, 151, 221
HSL
215, 64%, 63%
HSB
215, 54%, 87%
CMYK
54, 32, 0, 13
LAB
61, -2, -41
LCH
61, 41, 267
OKLCH
0.67, 0.12, 257
XYZ
29, 30, 73
LUV
61, -23, -64
HWB
215, 40%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.