Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65A2FB
RGB
101, 162, 251
HSL
216, 95%, 69%
HSB
216, 60%, 98%
CMYK
60, 35, 0, 2
LAB
65, 0, -51
LCH
65, 51, 270
OKLCH
0.71, 0.15, 258
XYZ
36, 36, 96
LUV
65, -27, -81
HWB
216, 40%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.