Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65AFE1
RGB
101, 175, 225
HSL
204, 67%, 64%
HSB
204, 55%, 88%
CMYK
55, 22, 0, 12
LAB
68, -13, -33
LCH
68, 35, 248
OKLCH
0.73, 0.10, 240
XYZ
34, 39, 77
LUV
68, -32, -50
HWB
204, 40%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.