Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65B1DC
RGB
101, 177, 220
HSL
202, 63%, 63%
HSB
202, 54%, 86%
CMYK
54, 20, 0, 14
LAB
69, -15, -29
LCH
69, 33, 243
OKLCH
0.73, 0.10, 235
XYZ
34, 39, 74
LUV
69, -33, -44
HWB
202, 40%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.