Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
65B4E1
RGB
101, 180, 225
HSL
202, 67%, 64%
HSB
202, 55%, 88%
CMYK
55, 20, 0, 12
LAB
70, -16, -31
LCH
70, 34, 243
OKLCH
0.74, 0.10, 235
XYZ
35, 41, 77
LUV
70, -34, -46
HWB
202, 40%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.