Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
66CEED
RGB
102, 206, 237
HSL
194, 79%, 66%
HSB
194, 57%, 93%
CMYK
57, 13, 0, 7
LAB
77, -25, -25
LCH
77, 35, 225
OKLCH
0.80, 0.11, 220
XYZ
43, 53, 88
LUV
77, -43, -36
HWB
194, 40%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.