Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
670A08
RGB
103, 10, 8
HSL
1, 86%, 22%
HSB
1, 92%, 40%
CMYK
0, 90, 92, 60
LAB
21, 39, 29
LCH
21, 49, 36
OKLCH
0.33, 0.13, 28
XYZ
6, 3, 1
LUV
21, 62, 14
HWB
1, 3%, 60%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.