Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
670F06
RGB
103, 15, 6
HSL
6, 89%, 21%
HSB
6, 94%, 40%
CMYK
0, 85, 94, 60
LAB
21, 38, 30
LCH
21, 48, 38
OKLCH
0.33, 0.12, 30
XYZ
6, 3, 0
LUV
21, 61, 15
HWB
6, 2%, 60%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.