Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67798F
RGB
103, 121, 143
HSL
213, 16%, 48%
HSB
213, 28%, 56%
CMYK
28, 15, 0, 44
LAB
50, -3, -14
LCH
50, 15, 259
OKLCH
0.57, 0.04, 254
XYZ
17, 19, 29
LUV
50, -10, -20
HWB
213, 40%, 44%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.