Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
678A97
RGB
103, 138, 151
HSL
196, 19%, 50%
HSB
196, 32%, 59%
CMYK
32, 9, 0, 41
LAB
55, -10, -11
LCH
55, 15, 227
OKLCH
0.61, 0.04, 223
XYZ
20, 23, 33
LUV
55, -18, -14
HWB
196, 40%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.