Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
90B5C2
RGB
144, 181, 194
HSL
196, 29%, 66%
HSB
196, 26%, 76%
CMYK
26, 7, 0, 24
LAB
71, -11, -11
LCH
71, 15, 226
OKLCH
0.75, 0.04, 221
XYZ
38, 43, 57
LUV
71, -19, -15
HWB
196, 56%, 24%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.