Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAD0DD
RGB
170, 208, 221
HSL
195, 43%, 77%
HSB
195, 23%, 87%
CMYK
23, 6, 0, 13
LAB
81, -11, -11
LCH
81, 15, 225
OKLCH
0.83, 0.04, 221
XYZ
52, 59, 77
LUV
81, -20, -15
HWB
195, 67%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.