Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
678FA2
RGB
103, 143, 162
HSL
199, 24%, 52%
HSB
199, 36%, 64%
CMYK
36, 12, 0, 36
LAB
57, -11, -15
LCH
57, 18, 234
OKLCH
0.63, 0.05, 229
XYZ
22, 25, 38
LUV
57, -20, -20
HWB
199, 40%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.