Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6790B2
RGB
103, 144, 178
HSL
207, 33%, 55%
HSB
207, 42%, 70%
CMYK
42, 19, 0, 30
LAB
58, -8, -23
LCH
58, 24, 251
OKLCH
0.64, 0.07, 244
XYZ
24, 26, 46
LUV
58, -20, -33
HWB
207, 40%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.