Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6791C4
RGB
103, 145, 196
HSL
213, 44%, 59%
HSB
213, 47%, 77%
CMYK
47, 26, 0, 23
LAB
59, -4, -31
LCH
59, 32, 262
OKLCH
0.65, 0.09, 254
XYZ
26, 27, 56
LUV
59, -20, -47
HWB
213, 40%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.