Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6791CE
RGB
103, 145, 206
HSL
216, 51%, 61%
HSB
216, 50%, 81%
CMYK
50, 30, 0, 19
LAB
59, -2, -36
LCH
59, 36, 267
OKLCH
0.65, 0.10, 258
XYZ
27, 28, 62
LUV
59, -20, -56
HWB
216, 40%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.