Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6796A5
RGB
103, 150, 165
HSL
195, 26%, 53%
HSB
195, 38%, 65%
CMYK
38, 9, 0, 35
LAB
59, -14, -13
LCH
59, 19, 224
OKLCH
0.64, 0.06, 220
XYZ
23, 27, 40
LUV
59, -23, -17
HWB
195, 40%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.