Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6799C8
RGB
103, 153, 200
HSL
209, 47%, 59%
HSB
209, 49%, 78%
CMYK
49, 24, 0, 22
LAB
61, -7, -30
LCH
61, 31, 256
OKLCH
0.67, 0.09, 248
XYZ
27, 30, 59
LUV
61, -24, -45
HWB
209, 40%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.