Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
679B9E
RGB
103, 155, 158
HSL
183, 22%, 51%
HSB
183, 35%, 62%
CMYK
35, 2, 0, 38
LAB
60, -17, -7
LCH
60, 19, 203
OKLCH
0.65, 0.06, 200
XYZ
23, 29, 37
LUV
60, -25, -8
HWB
183, 40%, 38%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.