Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67B0FA
RGB
103, 176, 250
HSL
210, 94%, 69%
HSB
210, 59%, 98%
CMYK
59, 30, 0, 2
LAB
69, -7, -44
LCH
69, 45, 261
OKLCH
0.74, 0.13, 250
XYZ
38, 41, 96
LUV
69, -31, -70
HWB
210, 40%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.