Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67B8E7
RGB
103, 184, 231
HSL
202, 73%, 65%
HSB
202, 55%, 91%
CMYK
55, 20, 0, 9
LAB
71, -16, -32
LCH
71, 35, 244
OKLCH
0.75, 0.10, 236
XYZ
37, 43, 82
LUV
71, -35, -48
HWB
202, 40%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.